Packaging design / Brand system

Matcha Zest Packaging System

Matcha Zest case study: three full wrap labels for yuzu, dragon fruit and butterfly pea, built on one fixed packaging hierarchy.

Packaging designBrand identityArt directionProduct visualisation

Overview

Project overview

A self initiated sparkling matcha concept covering three labels, three can mockups and one range key visual.

  • Three flavour variants built on one repeatable label architecture.
  • Clear hierarchy for brand, category, flavour and product benefits.
  • Three can mockups and one range key visual present the finished labels.