Packaging design / Brand system
Matcha Zest Packaging System
Explore the Matcha Zest packaging case study: a modular full-wrap label system, three flavour variants and campaign-ready product visuals.
01 / Overview
Project overview
A self-initiated packaging concept for a sparkling matcha drink. One modular label architecture gives three flavours distinct personalities while keeping the range unmistakably connected.
- Three flavour variants built on one repeatable label architecture.
- Clear hierarchy for brand, category, flavour and product benefits.
- A packaging system translated into campaign-ready product visuals.